4 Great Pharmaceutical Sales Tips!

You may not be 100% sure on how to figure out which direction is best in your Biotechnology Career. You can think about getting a Pharmaceutical Doctorate but recently you may have thought about becoming a sales rep. Both careers have good base salaries and schedules but if you are not sure on what would be a more realistic goal, here are some tips about working as a Pharmaceutical Sales Representative:

  • You should have good personality, good communication skills and the power to attract people towards you.
  • Companies seem to be moving towards a more cut throat representative, someone who gets in the face of a doctor and really goes for the kill when it comes to selling. If you ask the Doctors, they will throw out any rep who ever cops an attitude with them and you’ll never get a prescription! However, a soft rep will always get blasted by their manager for just being “friendly”.
  • The sales side is largely personality based. For example: If one is highly clinical, kind of an introvert and motivated more by tasks than goals, than the PharmD idea would probably be best? However, if you’re an outgoing, highly driven and goal oriented individual, than sales may be better for you.
  • Pharmaceutical Sales requires a combined skill set of technical, communication, interpersonal and sales. You really need to master all areas to succeed in this industry. In any sales position, it comes down to knowing your product, followed by the ability to understand the customers needs. We are really consultants who help our customers resolve problems. If you’r promoting a class of drugs that involves multiple competitors,you also need to thoroughly understand their products so you can effectively explain the features of yours and how it will benefit your customer.